It’s a piece of advice that’s been handed down by mums through the generations.
“It’s nice to be important. But it’s more important to be nice.”
‘Yes, mum,’ you may have said, humouring her.
But she was right.
She was right all those years ago, and she’s right now, in a 2017 bristling with technology and digital know-how.
Last week was a great one for linking our students up with potential employers and industry role models.
On Monday, I took a group of our second years to a building that already feels like a bit of a second home.
We took over the kitchen at ITV Westcountry in Bristol, making tea and helping ourselves to cake, in between seeing two regional teatime news shows go out and watching presenters Kylie Pentelow and Mark Longhurst in action.
— Journalism at UoG (@UoGjourno) March 27, 2017
The following day I’d invited in three people from very different areas of the world of public relations to talk about relationship-building with journalists – and the skills needed for a career in PR.
Exactly 24 hours later, our students were hanging on the every word of sports presenter Caroline Barker, who invited us into the world of the freelance journalistic globetrotter.
— Jeremy Clifton-Gould (@JeremyDCG) March 29, 2017
Then, on Thursday, the editor of Newsquest’s websites and weekly papers in Gloucestershire, Michael Purton, was guest editor at our second year news day.
Those visitors brought plenty of different insights and viewpoints with them.
Two of the PR speakers had virtually polar opposite views on the ability of journalists to become successful public relations professionals.
But they – and our friends at ITV – were all agreed on one thing: the importance of being a team player.
And a couple of them summed that up in the same, simple phrase: Be Nice.
It sounds trite. It sounds nothing like the sort of thrusting go-getter you might imagine standing out at interview, let alone like the in-your-face, up-and-at-em stereotype that TV drama-makers sometimes reach for when writing a journalist into their shows.
But, when resources are tight, the importance of that holy grail of team spirit becomes greater than ever.
Will this person fit in? Can I work with her or him? Do I like them? Do they have a smile on their face? Will they get on with our most important contacts – and will they make new ones? Will they just get on with stuff?
Being nice isn’t about rolling over, or refusing to stand up for yourself and your rights.
It’s an acknowledgement that journalism – and PR – is all about relationships.
It always was and, I like to think, always will be.