What’s your word for 2015?

It’s a little bit late in the day for New Year’s resolutions.

But, as the non-journalistic world gets back to normal today, it’s still worth reflecting on how to make the most of the year ahead.

I came across this piece in the Observer, one key message of which is that we should all cut each other some slack.

But I also liked this article, which champions the idea of choosing one word to sum up your unique selling point.

It’s a job-hunting notion that’s immediately transferable to the task of encapsulating your hopes and ambitions for 2015.

There’s a fine line between airy-fairy claptrap and inspirational wisdom, of course.

If you’ve slogged your way through the fallow Christmas period, coming up with fresh web content and filling wide-open pages when there’s little going on, you could be forgiven for opting for ‘knackered’ as your default setting at the dawn of a shiny new year.

But I do think there’s some merit in summarising your intentions and aspirations in a single word.

I hope I’ll be motivational, helpful, flexible, determined, honest and trusted in the next 12 months.

But if I needed to reach for just one word (albeit one that’s hyphenated), I’d go for people-focussed.

I’d go in fact for a quote that I stumbled across yesterday, from Richard Branson.

“Train people well enough for them to get a new job. But treat them well enough that they don’t want to.”


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