It’s a great way of breathing new life into a story.
And it’s particularly good when you’re writing about an individual.
You build up the story gently but enticingly, reeling the reader in.
There. I’ve written a dropped intro about the dropped intro.
This is the sort of approach that helps vary the pace of papers, pages and websites, forcing a break from formulaic, predictable writing that does none of us any favours.
Let me just illustrate the technique with a simple 70th wedding anniversary example.
A straightforward – and very dull – intro would go something like this:
A couple who met at a wartime dance have celebrated their 70th wedding anniversary.
But a dropped intro would inject a bit more life, like this.
Their eyes met as Glenn Miller’s Moonlight Serenade played in the background.
Off-duty airman Fred Bloggs seized his chance and asked shop assistant Norma Smith to dance.
Within a year, the couple were married – and they are now celebrating their 70th wedding anniversary.
It’s amazing how forcing yourself to find an alternative approach can lift your own interest and investment in a story.
So do me a favour.
Try to write at least one dropped intro this week.
Don’t force it into a page one lead about a multiple stabbing, obviously.
And keep the first few sentences crisp and fast-flowing.
One final thought on the subject of those big wedding anniversaries.
Has anyone done one recently where 1) the couple haven’t put their long and happy marriage down to give and take, and 2) the jobs done by both husband and wife still actually exist?